The Travel Channel called Coca-Cola Beach on South Padre Island “The largest beach party on the planet.” Rolling Stone said it’s “the place to be during the day.” Spring Breakers from across the U.S. have enjoyed Coca-Cola Beach for the past 15 years.

Located behind the Isla Grand Beach Resort, Coca-Cola Beach is open daily March 7 - 23, 2010 from 11 a.m. - 5 p.m. offering:

Non-stop action with heart-thumping music fueled by a 50,000 watt sound system, the hottest DJs, contests, giveaways and more

Free entertainment with a chance to win thousands of prizes

Security is a top priority as Coca-Cola partners with South Padre Island Police Department and South Padre CVB to ensure a fun, safe environment.

You can lie on a beach anywhere. But there’s nothing else like Coca-Cola Beach.

View stage mockup here